We just wanted to take a moment to address the elephant in the room – the massive cheating scandal wrought by college counselor Rick Singer that has captured national attention and ensnared 50 people. We wanted to clarify what our goals are and the services we provide to assist our clients – which are all completely legal! We are saddened that another college counselor has broken the law so recklessly and damaged our profession.
Our goal is to help our students find colleges that offer the best fit for them both academically and socially. We assist our students in navigating the college process, and believe it can be an exciting time of exploration as they seek to find schools where they will thrive. We also work to reduce the stress associated with this period in their lives so that our students can relax and think clearly about their goals and aspirations. We want to help them feel empowered and in charge as they think about their future.
For most kids, college applications mark the first time that they are asked to write about themselves in a personal statement. We know from admissions officers that nearly half of these essays are not read beyond the first paragraph. We endeavor to teach our students to write powerfully and to share compelling stories to keep readers interested. This is a learning process that can take some time, but we try to pose questions rather than re-writing so that each student can express themselves and truly put on the page what he or she wants to share.
Getting into college is way too stressful today, and anxiety is gripping many kids, so we work to alleviate that pressure. We want this to be an exciting period of discovery that can ignite creativity. We also try to lead our students to realize that there are many great college choices and not to fall in love with only one university. We also believe that our students should understand the competitive landscape and have a strategy which includes applying to a balanced list of colleges.
We look forward to helping each child accomplish their objectives and supporting families through the tumultuous time of applying to college. We would never cheat, lie or falsify an application. This would be illegal and damaging because it sends a clear message that we do not believe in our clients. Instead, we want to help our students to feel confident in themselves so that they can be happy and successful. We look forward to the journey!
Esther and Norma